Brand identity for the popular record label formerly known as Universal Republic Records, the top-selling record company that proudly represents artists such as Akon, Amy Winehouse Estate, Drake, Nicki Minaj, and Taylor Swift.
Creative Direction: Paula Scher, Pentagram
Brand Identity Design: Kayla Jang Park
Sense, Interpret, Express, Sense
Artistic cycle of inspiration and creation.
Samsung Galaxy Note9
Conceptual art and design direction for the new aesthetic of Samsung Galaxy Note9 Launch campaign. Displayed at the Times Square billboard.
Collaboration: R/GA New York