Jazz at Lincoln Center

Brand identity revamped for the Jazz at Lincoln Center. 
Each form of the alphabet was created using
Neutraface as the source font. The result is a new, and
slightly heavier Jelly Roll, served fresh with filled counters
and rounded-square centers. The creative staff at JALC aptly
named the new font after legendary jazz pianist, Jelly Roll Morton.

Creative Direction: Paula Scher, Pentagram
Brand Identity Design: Kayla Jang Park
Typeface Design: Kayla Jang Park
Typeface Digitized by: Jeremy Mickel
Collaboration: Creative Staff at JALC

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@2021 Kayla Jang Park