Jazz at Lincoln Center
Brand identity revamped for the Jazz at Lincoln Center.
Each form of the alphabet was created using Neutraface as the source font. The result is a new, and slightly heavier Jelly Roll, served fresh with filled counters and rounded-square centers. The creative staff at JALC aptly named the new font after legendary jazz pianist, Jelly Roll Morton.
Creative Direction: Paula Scher, Pentagram
Brand Identity Design: Kayla Jang Park
Typeface Design: Kayla Jang Park
Typeface Digitized by: Jeremy Mickel
Collaboration: Creative Staff at JALC
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