Sundance Film Festival
Identity for the Sundance Film Festival 2013, Utah and London.
This year's graphics use bold, hand-drawn typography and arrows
to convey Sundance's mission of taking film in a new direction
and the idea that anything is possible.
Creative Direction: Paula Scher, Pentagram
Brand Identity Design: Ludwig Janoff and Kayla Jang Park
Typeface by: Ludwig Janoff
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